A property firm whose best leads arrive cold / The problem
The best enquiry you get is what is it worth
Someone sitting on a block worth seven figures wants a number. It is the single most valuable question anybody asks you, and answering it properly costs a real slice of somebody's afternoon: comparables, rents, yields, a defensible range, a document that does not embarrass you. So you answer the ones you have time for. The rest wait, cool off, and go and ask somebody else instead.
A property firm whose best leads arrive cold / What we found
Free valuations are only free if defensible
Mapping it surfaced the thing that makes an instant valuation dangerous rather than clever. You carry professional indemnity cover, and a number that reads like a formal valuation walks straight into it. Thin comparable data is worse than none, because a machine will still produce a confident figure from nothing. The hard part was never the maths. It was the refusal: knowing when to give no number at all.
A property firm whose best leads arrive cold / What we built
A number you would stand behind, in seconds
A vendor fills in a short form and, in about half a minute, has a branded appraisal and a full investment memorandum in the inbox: cautious, core and optimistic, on the correct basis for the asset, with the evidence and the assumptions written out underneath. Out of your area, or too complex to price fairly, and it declines politely and asks for a conversation instead. Every enquiry arrives on your board already scored, tagged and consented.
A property firm whose best leads arrive cold / What changed
Valuations stopped being a diary problem
It runs at any hour with nobody at a desk. It went into real use fast enough that the first round of change requests were all about live behaviour rather than ideas: copy every report to the team automatically, split the form into two steps so fewer people abandon it halfway, move the headline figure into the attached memorandum so a vendor opens the document instead of reacting to one line. No conversion numbers have been shared, so none are claimed.
~30 secondsFrom a vendor submitting a form to a branded investment memorandum landing in the inbox, at any hour, with nobody at a desk.
A property firm whose best leads arrive cold / Whose it was
A London property acquirer, live in production
A property acquisition and agency business working across London and the Home Counties, buying commercial, mixed-use and unbroken residential blocks. The system is embedded on their own site and signed off into production. What is not known is how many captured leads have become deals, because that figure has never been shared with us.
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All fourteen stories · MAX.AI · 2026