A property business doing all its outreach by hand / The problem
You know who your customer is. Probably.
Empty nights are the whole problem. You have properties near an airport and a list of local firms that ought to need them, so you work it by hand: find a company, find a name, write something, send it, remember to chase. Four messages out, one reply, a week gone. Meanwhile the calendar has gaps in it next month and you are running the lot from another timezone.
A property business doing all its outreach by hand / What we found
Your target list was mostly a guess
The hand-worked list said construction firms near the airport, about ninety of them. It was a perfectly reasonable assumption and nobody had ever tested it, because at four messages a week there is no test to run. That is the uncomfortable part. You had no way of finding out you were wrong. Volume was never really about sending more, it was the only route to learning anything at all.
A property business doing all its outreach by hand / What we built
A hundred a day, and a scoreboard
Two engines now find companies and landlords, work out who to write to, draft in your own voice from your own templates, and hold everything behind an approval before a word leaves the building. Follow-ups run themselves once a first touch is approved, and replies come back sorted into interested, later, and no, so the inbox only holds the ones worth reading.
A property business doing all its outreach by hand / What changed
Construction was noise. Film was the answer.
Three genuine human replies in the first full week at proper volume, one of them warm. Not one came from the original list. All three came from film location agencies and travel, sectors added late. The construction firms, the ones worked by hand for months, returned out-of-office replies and bounces. No booking has come from it yet and no landlord has signed. What has come back is the answer to a question that could never previously be afforded.
3 repliesThree genuine human replies in the first full week at volume, and not one of them came from the sector the business had been working by hand for months.
A property business doing all its outreach by hand / Whose it was
A family short-let business, still in proof
A family-run serviced accommodation business with a small portfolio near an airport and a management arm it is trying to grow, run day to day from the other side of the world. The engines are live and sending. There is a target on the table for warm conversations by a date, with a refund attached if it is missed, and that clock is still running as this is written.
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All fourteen stories · MAX.AI · 2026